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Marketing, Social Media, PR, & Account Management

COMMUNITY NEWS

Undergraduate (UG) Media and Communications Recruiting Day (NYC Campus)

Join Career Services and our wonderful employer partner reps that will consist of professionals from the media/entertainment/advertising industries (both from the campus recruiting side and business lines).

Each company will each offer the following:

  • A brief overview of the company, with a quick share about what is unique about each of their firms
  • Timelines on hiring for 2024 internship programs and FT roles and what you will need to apply
  • Instructions on application deadlines

Students will have an opportunity to do “speed recruiting” with them after the brief introductions.

COME WITH PLENTY OF RESUMES AND COME PREPARED WITH LOTS OF GREAT QUESTIONS!

Employer reps from the following companies will be joining us:

  • AMC Networks
  • BCW Global PR
  • GroupM
  • Hachette Book Group
  • Havas Health and You
  • Macmillan
  • Madwell
  • Penguin Random
  • Publicis Media Group

More companies will be added shortly!

Date & Time: Friday, 3/8, 11am-2pm
Location: 1 Pace Plaza, Student Center


CAREER COMMUNITY DESCRIPTION

Welcome to the Marketing, Social Media, PR, & Account Management Career Community!

If you enjoy learning about advertising and marketing as well as creating interest in products, services, or people to bring their message to life, you will likely be interested in the careers in this Community. This Career Community specializes in developing marketing materials or content to promote brand awareness, creating strategies to increase sales, conducting research to target prospective customers, and organizing events to promote a positive public image for organizations or people. The work varies from social media content creation to brand management to market research to managing relationships and more. 

Remember, almost every company in the world is in need of publicity for its products or services, so you don’t have to limit your internship or job search to a specific industry. 

Career Community Finder

Is this Career Community right for you? Use our Career Community Finder to assess your interests and find out.

EXPLORE CAREER OPTIONS

Explore some career possibilities for this Career Community by clicking on sample job function areas below and see the associated sample job titles.

Marketing is the process of promoting the value of a product or service on behalf of a client, which includes strategic techniques, market research, and the right messaging for the target audience. Advertising is a component of the marketing process – it is the various forms of creative promotion used for persuading a specific audience toward a desired result. Advertisers can help clients determine how to describe their brand and identify the strategy to put forth the messaging for building awareness about that brand.

Well known for employing creative and talented people, the ad industry leads the forefront of using new technology to reach mass audiences. 

Sample Jobs:
Explore the positions using the links below. Log in using your Pace credentials for full access.

Social Media Marketing refers to the use of social media and social networks to market products and services, as well as to build brand awareness for clients. Social media platforms offer companies a way to engage existing and reach potential customers, as well as to use data analytics tools to track the success of their branding efforts.

Technology allowing people around the world to stay in constant contact and immediately share photos, videos, and audio files has created a revolution in communications that has brought with it many new opportunities. In recent years, social media sites, such as Facebook and Twitter, have played key roles in cultural, political, and social events while simultaneously opening the door for new ways of doing business.

Sample Jobs:
Explore the positions using the links below. Log in using your Pace credentials for full access.

When a company considers trying something new, it turns to market researchers to help determine how well the change will go over with consumers. Market research analysts examine the buying habits, wants, needs, and preferences of consumers to recommend ways to improve products, increase sales, and expand customer bases. Are you seeking a job that involves keeping your finger on the pulse of what customers need and want? Then this is the field for you.

Sample Jobs:
Explore the positions using the links below. Log in using your Pace credentials for full access.

Public relations specializes in packaging information and delivering it to specific target audiences while showing its clients—whether they are brands, corporations, or individuals—in the best light possible. Public relations professionals manage the communication from an organization to the public to as to strategically promote the desired image or message. They can provide service to businesses, non-profit organizations, government agencies, and individuals, and they are the go-to people for crisis management when a disaster strikes or a scandal breaks. 

Sample Jobs:
Explore the positions using the links below. Log in using your Pace credentials for full access.

Many organizations have a dedicated function that pursues opportunities for long-term growth and revenue from customers, markets, and relationships. This is known as account management or business development, and the most successful companies have a well-oiled department working on it at all times. Account Management professionals understand the fundamental drivers of the business, customers, partners, and competitors. Their insight is critical to making smart decisions in the pursuit of long-term business value. Whether working with an idea, product, service, or relationship, most business development roles are selling something at some point. The interplay among strategy, relationship management, and sales ultimately fuels the company’s growth path.

Sample Jobs:
Explore the positions using the links below. Log in using your Pace credentials for full access.

A finger pointing to the join button

Join this Career Community to be notified about internships, jobs, and events just for you. Update anytime! 

Use the following niche job boards, in addition to Handshake, to apply for internships and jobs of interest.

Keep reading below

to learn how to pursue careers in this Community.

Sidebar

Career Guides

Vault Guide to Media and Entertainment Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Market Research Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Advertising Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Branding, Image, and Marketing Consulting Jobs

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Communications Jobs

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Social Media Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Skill Building

Resume Resources

New York City Campus

161 William Street
1st Floor
New York, NY 10038
Phone Number: (212) 346-1950
Fax Number: (212) 346-1719

careers@pace.edu

HOURS

Monday–Friday, 9:00 a.m.–5:00 p.m.

Westchester Campus

861 Bedford Road
Paton House
Pleasantville, NY 10570
Phone Number: (914) 773-3415
Fax Number: (914) 773-3701

careers@pace.edu

HOURS

Monday–Friday, 9:00 a.m.–5:00 p.m.