How to Research Employers before Events
Before an Employer Event, do your research.
WHY: Employers value students who put in the time to learn about their business.
WHEN: Research employers before attending events.
HOW: There are several research methods that you can do from the comfort of where you are.
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Select each item to learn more.
Research via Handshake
Handshake contains a lot of information about the employers you will meet at Employer Events.
Select each item to learn more.
View each target employer’s Handshake page to identify basic information about the company.
Once you conduct some research, put together a chart detailing talking points, such as:
- Company Mission & Vision
- Positions Advertised
- Why you might want to work at this company
Handshake contains a list of students who worked at the company. See the:
- Questions & Answers from other students
You can also connect with these students and ask them additional questions.
Research Externally
Afterward, research beyond the employer’s Handshake profile.
Check out the company website and search online for recent news articles and other relevant information. This will help you ask questions during the event and make conversation:
Check the “About Us,” “Mission” tab on the website – what are the company values?
Google the industry and the company – don’t forget to check out recent news articles
Check out the professionals’ profiles – who are they connected with, how long have they been working at the company etc.; look at the company profile page, what have they been posting on their social media?