Marketing Strategy & Social Media Lead
Unpaid Internship | Academic Credit Available
Hybrid | New York City
Part Time: 10 to 15 hours per week
About the Studio
Kitchen Design NYC is a boutique kitchen design studio working with homeowners across New York City. We specialize in high-end kitchens, full-service kitchen architecture, and luxury renovation planning.
This internship gives you hands-on experience inside a design business known for detail, precision, and high-touch client work. You will work directly with the founder and gain insight into how a boutique luxury brand communicates, grows, and reaches the right audiences.
You will not be doing admin tasks. You will lead a real marketing initiative that will be implemented publicly.
Role Overview
You will be responsible for shaping and executing our social media and marketing strategy with a focus on Instagram growth. This includes research, planning, analytics, on-site content work, and weekly reporting.
You will build a full three-month growth plan and manage the rollout from start to finish. Your work will become part of a live case study for your professional portfolio.
This role is ideal for students interested in digital marketing, brand development, creative strategy, or social media management in a design or luxury-focused field.
Responsibilities
-
Marketing Strategy and Planning
- Build a three-month editorial content calendar
- Define weekly content themes and post formats
- Conduct competitor and trend research specific to design, luxury markets, and NYC homeowners
- Identify ideal target audiences and growth opportunities
-
Social Media Management
- Write captions aligned with our brand voice
- Plan posting structure and weekly rhythms
- Develop content ideas optimized for reach and engagement
-
On Site Support
- Attend project site visits, showroom visits, and material reviews
- Assist with filming, directing simple shots, capturing B-roll
- Structure content into usable formats
-
Growth and Analytics
- Execute a daily growth routine
- Manage engagement tasks such as targeted commenting and outreach
- Track weekly KPIs including reach, impressions, engagement rate, and follower growth
- Prepare weekly performance reports with recommendations
-
Leadership and Collaboration
- Coordinate with a content creation intern
- Run weekly check-in meetings
- Present progress updates and campaign ideas
Requirements
- Currently enrolled in Marketing, Communications, PR, Business, Digital Marketing, or related program
- Strong understanding of social media trends and brand strategy
- Experience in building content calendars or working on marketing projects
- Clear and confident communication
- Strong organizational skills and accountability
- Interest in interior design, architecture, or luxury brands is a plus
What You Will Gain
- Direct mentorship from an experienced designer
- A fully developed social media growth case study for your portfolio
- Published work with measurable results
- On-site field experience in luxury kitchen design, materials, and showrooms
- A professional letter of recommendation based on performance
- Academic credit where applicable